About Us

Our Ideology

There are too many poor-quality dog products in the world. We are here to make a change.

We understand the common pain points of dogs and their owners. We create uncompromised human-grade solutions to make every moment better.

You will find our answer revealed in every PAIKKA product.


Our Pack

Our PAIKKA Pack consists of extremely skilled professionals and suberb personas who share the passion for dogs and their wellbeing.


Tea Kainu, CEO

Tea (pronounced Tey-ah) has over 20 years of experience in the pet and fashion industry. She has a far-reaching experience in product development and supply chain management. Tea has a Miniature Poodle Sohvi at home and these two are the hair (and fur) goddesses of PAIKKA.


Bee Backlund, Brand Manager

Bee is a passionate dog sports enthusiast with wide experience in product management. She has a bachelor’s degree in physiotherapy, and this combined with her intense special interest in a dog’s anatomy and biomechanics results as premium quality and thought through details of PAIKKA products. Bee has two Border Collies, Hip and Top the pup.

Eetu Lehtinen, Sales Manager

Eetu has a BBA and eMBA in international business. With over 15 years of experience in global markets he loves meeting new people and establishing networks. He got a nickname Ed, whilst living abroad, as his name isn’t easiest to pronounce. Eetu grew up with adorable Bearded Collie and has had various pets since then.

Maiju Bland, Sales Manager


Brad Aguilar, Operations and Sales Manager, The Americas

Brad is responsible for our Best-in-class-service level at PAIKKA, Inc. He is a seasoned logistics specialist with a strong background in eCommerce fulfillment and support. Walter, Brad’s dog, is a rescue and works by Brad’s side daily.

Juhani Sirén, Executive Chairperson

Juhani has over 20 years of experience in startups, design, media and global business, strategy & team development. He can be good with numbers but bad with jokes. Strategy and investor relations are his treat at PAIKKA.